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Maywa Denki Displays Musical Ingenuity Through Creative Instruments

Nobumichi Tosa of Maywa Denki. Photo courtesy of Leigh Durst.The Tsukuba Series of the group Maywa Denki is a series of expertly crafted musical instruments that look nothing like the traditional brass or woodwinds. With a one-word philosophy of “nonsense,” Maywa Denki has created everything from an anthropomorphic music note to a set of robotic, percussive wings.

Get 100 Custom Stickers from StickerMule through SXswag

sxswag iconFor a limited time, SXSW registrants can get 100 custom stickers from StickerMule via SXswag for only $29. Just submit your art and they take care of the rest, including free shipping. Whether it's for kicks, your startup, or a band, it's a deal that can't be beat. Take advantage of this effortless design offer today by logging onto SXsocial.

SXSW 3-Minute Update February 22

Here's the second in a series of videos to share information on SXSW 2012. Watch for a new update each week now until the event. We'll post daily updates to our YouTube channel once SXSW kicks off.

This week's update covers the latest version on the schedules, the newest Interactive Campuses, the best ways to get around town, new Tuesday night Music Festival showcases, film announcements and more.

SXSW Music Startup Academy Unveiled

Photo of 2011 Music panelist Bill Wilson courtesy of Mitchell Ahrens.digitalmusic.org, the virtual home of music business association NARM's digital initiatives, has revealed the full lineup of sessions and speakers that will be featured during its Music Start Up Academy program at SXSW Music on Wednesday, March 14. The programming kicks off at 12:30pm in room 10C of the Austin Convention Center. Presented in conjunction with the SXSW Accelerator program and open to SXSW Music and Platinum registrants, these sessions are designed to help entrepreneurs clear the barriers for entry into the music industry and establish competitive properties.

Japan Giveaway at 2012 Trade Show

Japanese Giveaway FlyerA contingent of Japanese tech leaders and startups will be exhibiting at the 2012 Trade Show this March. And they want to thank SXSW registrants for their generous support following the March 11th tsunami last year. The first 1,000 registrants to visit Japan Town on aisle 900 will receive a special BE@RBRICK. Come for your collectible bear, but stay for some serious networking with the Japanese tech community.

SXSW Comedy 2012 Lineup

Comedy Bang Bang 2011Comedy Bang Bang Showcase at SXSW 2011

South by Southwest (SXSW) Comedy is excited to announce its 2012 lineup with events running from March 10–17, 2012 in Austin, Texas. This year, SXSW Comedy expands to eight days and nights, with more shows, venues, and performers than ever before. Programming includes showcases with leading comedy presenters, live tapings of podcast favorites, panels in the SXSW Interactive Festival, daily shows on the SXSW Next Stage and other special events.

Performers Include:

SXSW Comedy Invades the Next Stage

risk-logo-small.gifAs SXSW expands, the offerings increase into new genres and mediums. SXSW Comedy has found a new outlet in the SXSW Trade Show. The Next Stage will host a daily comedy series from Monday, March 12th to Thursday, March 15th.

SXSW ScreenBurn Announces Minecraft Tee and Meet-n-Greet

ScreenBurn T-shirt, designed by Mojang.Holy Creeper! Oh my Notch! What the nether…?!

VERY Limited edition SXSW 2012 ScreenBurn t-shirts designed by our friends at Mojang - creators of Minecraft - will be available for purchase at the SXSW ScreenBurn Arcade. Mojang's Director of Fun, Lydia Winters, will be flying in from Sweden to host a meet-n-greet and signing with fans at the ScreenBurn Arcade on Sunday, March 11 from 12:00-12:45PM.

SXSW GO App available for iOS and Android!

SXSW® GO, proudly presented by Womzit, is the official mobile app for getting the most out of attending SXSW 2012. The app allows you to view/build your schedule, see a map of what’s happening and how to get there, navigate the tradeshow, stay connected to the social world and more!

Learn How Brands Reach Fans via Bands

Sonicbids logoThe Social Music Marketing panel features representatives from Sonicbids, JanSport, and Marriot Hotels discussing strategies they have used to engage consumers through music and how they have partnered with artists to develop brand loyalists.