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SXSW 2011 Demographics

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Total conference registrants: 49,126

Ages:
Under 21…..1%
21-30………31%
31-40………40%
41-50………19%
51+………...9%
Income:
Under $18,000….4%
$18-35,000….…..7%
$35-55,000……..13%
$55-85,000……..19%
$85-150,000……31%
$150,000+…......26%

Top 10 Types of Business of Music Registrants

music_icon.jpg - Event/Convention - Media Print
- Indie Label - Management
- Radio - Marketing
- Media Electronic - Promoter/Talent Buyer
- Artist/Performer - Venue

Showcasing Acts: 2,098 (596 were international)
Music Festival Stages: 92
Music Festival Bands That Applied: 10,915
Music Conference Participants: 16,353
Music Conference Sessions: 181
Approximate Number of Music Media in Attendance: 2,941
Auditorium Shores Stage Attendance over 3 days: 45,000

Geographic Breakdown by Percentage of Total Music Registrants:
- Southwest 27% - Southeast 6%
- West 20% - International 19%
- Northeast 21% - Midwest 7%

Top 10 Types of Business of Film Registrants

film_icon.jpg - Film Director - Production
- Media Electronic - Producer
- Student - Actor/Actress
- Distributor - Media Print
- Publicity - Studio

Number of Films Screened: 140 Features, 153 Curated Shorts
Film Conference Participants: 13,409
Approximate Number of Film Media in Attendance: 1,541

Geographic Breakdown by Percentage of Total Film Registrants:
- Southwest 39% - Southeast 4%
- West 27% - International 7%
- Northeast 18% - Midwest 5%

Top 10 Types of Business of Interactive Registrants

ia_icon.jpg - Marketing - Web Developer
- Software Development - Social Media
- Media Electronic - Consultant
- Non-Profit - E-Commerce
- Educator - Finance/Venture Capital

Interactive Conference Participants: 19,364
Interactive Conference Sessions: 935
Approximate Number of Interactive Media in Attendance: 2,508

Geographic Breakdown by Percentage of Total Interactive Registrants:
- Southwest 24% - International 10%
- West 23% - Southeast 9%
- Northeast 24% - Midwest 10%