Our 2012 Sponsors

SXSW Music News Archive

Music Panel Podcast: Integrating Branding Into Your Daily Business

Brand partnerships have become a powerful force in the music business, and during SXSW Music this year, moderator Dez Dickerson, President and CEO of Pavilion Entertainment, led a discussion with reps from various corners of the music sphere who've had great success working with brands to create lasting and fruitful connections. The panel Integrating Branding Into Your Daily Business featured panelists from US and UK-based companies who talked about the myriad ways they use brand connections to amplify an already existing music experience.

The Daily Chord - Thursday, May 17

dc_music12.jpg

The Daily Chord - Monday, May 14

dc_music12.jpg

Music Panel Podcast: Doing Good, Only Better

marika_anthony-shaw.jpeg

When done right, artist-cause collaborations can raise vital funds, energy and awareness for an issue or non-profit organization, and can help to bring new audiences to musicians, while deepening the relationships artists have with existing fans. In March, Air Traffic Control Executive Director Erin Potts moderated the panel Doing Good, Only Better, which explored effective strategies for musicians (and their managers) looking to raise money, awareness or engagement for a meaningful cause. Other speakers on the panel were Andy Bernstein, Executive Director of HeadCount Inc, Arcade Fire's Marika Anthony-Shaw, and Mike Martinovich of Flatiron Borman Management.

The Daily Chord - Thursday, May 10

dc_music12.jpg